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Hi, I’m Amanda.

A thirty-something-year-old with a lot to say, my background in journalism and advertising fuels a love for storytelling. A typical Gemini, I’m a study in contrasts. I’m a tomboy who also loves to sparkle. I’m introspective but outspoken, greeting the world with a bold lip (preferably pink) and a pair of Nike’s, always. I believe in the power of good branding, proper grammar, and the oxford comma. And you’ll never convince me your dog is cuter than mine.

An ex-entertainment journalist, having worked stints at MTV Canada and ELLE Canada, I put the pen down and left Toronto in 2012 to build a life and successful career at an ad agency in Halifax, Nova Scotia. Six years later, I’m back in Toronto with my one-eyed Boston Terrier sidekick and an appetite for big change and new challenges. By day, I’m the marketing manager and head of the content studio for a finance firm. By night, I’m learning to love the written word again. Oh, and creeping Drake at as many Raptors games as I can.

I have an idea of what I want this blog to manifest into, but, as with everything creative, it’s a fluid canvas and I am open to seeing how it evolves. Until then, expect to read about all my favourite things including travel, wellness, fashion, food, sports, and industry shit.

Thanks for joining, and I hope you enjoy the ride.

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