But, while Facebook is a great & powerful social media tool, it’s not the only one. Social media ‘power’ comes in more than just a Facebook ‘like’. A Facebook ‘like’ is simply a popularity contest. You have to utilize all of your tools to create maximum engagement.
Here’s a little tidbit I learned in my recent marketing job – and I think nothing captures the essence of social media engagement as concisely as this mantra does:
Don’t B.O.R.E your target audience, be:
Brief – Long posts are hard to share and read – especially on Twitter
Optimized – Include links, hashtags, tags and handles where appropriate
Resourceful – Does your content progress the conversation?
Engaging – Ask questions, moderate comments, call for action
What’s your trick to successful social media engagement – share your mantra here! xx