Retail previews give fashion editors a sneak peek at the store’s upcoming collections, and also help them decide what they might want to feature in the magazine. A monthly magazine like ELLE Canada works three months in advance, so the editors are always thinking ahead.
This event was extra special: not only would I have the chance to check out the store’s fall collection, I would also have the opportunity to style two outfits using clothes from the Mark’s fall line!
With so many lines and brands to choose from nowadays, PR companies are always trying to come up with new ways to catch the eye of a fashion editor. So it’s no surprise when a retail preview offers something unique—like this one, a styling challenge!
When I arrived at the Spoke Club, a members-only venue, I sampled coffee and fresh fruit (yum, mango!), before settling in for a short PowerPoint presentation on the fall women’s and men’s collections.
Then, all of the guests at the event were invited to browse the racks and put together complete outfits on a model. Being able to touch and play with the clothes—and see them on real live people—gave us a good idea of the fit and quality, and also helped us easily remember what was on offer.
Shoes, pants, tops, sweaters, jackets, and accessories were at our full disposal. Everything was fair game.
Check out the two outfits I put together using my favourite pieces from the fall line!