5 questions with The Coveteur

October 14, 2011

This week’s inspiration is Toronto designer Erin Kleinberg and stylist Stephanie Mark. Their smash-hit website, The Coveteur, is one of my go-to daily reads, and if their story doesn’t inspire you… well, then I don’t know what will.

“We wanted to take the voyeurs of the world a step further,” says Kleinberg. “Deconstructing the street style concept and allowing viewers to see what the style-setters have to choose from before styling those looks.” 

The Coveteur has attracted some of the biggest personalities and brands in fashion (think  Chanel), magazines like Vogue are lining up to work with them, and their latest coup is the “Coveteur-ed’ window display at Holt Renfrew in Yorkville.

The concept behind the website is simple: give people a glimpse into the closets and wardrobes of the world’s premier trendsetters (hence the site’s name, a clever mix of “covet” and “voyeur”).

So, last October they recruited a photographer and started city-hopping between Toronto, L.A., and New York. Their mission? To capture portraits of the tools behind the trends, straight from the wardrobes of fashion’s biggest players, including Jonathan Adler and Simon Doonan, Vogue‘s beauty director Sarah Brown, and The Man Repeller’s Leandra Medine. 

Favourite fashion memory: “We have been friends forever. When we were little kids, about 7, we were at the mall with our moms, and we begged them to lock us into Gap Kids as the store was closing.”

Favourite fashionable film:Blade Runner. It’s so sleek and futuristic. Super Yves Saint Laurent Fall ’08! And obviously Clueless comes to mind. We dream of sheer blouses with sweater vests and a good knee-high, à la Cher getting her driver’s license. We also really admire Pat Field. We just shot her closet for ELLE!”

Inspiration: “We get inspired by people’s closets. Before we started the site, we only wore black. Then we started noticing prints, colour, texture and fun in the tastemakers’ worlds and really got into it. I think we inspire each other too.”

Fashion and personal style bloggers: “The runways are chic of course. But it’s what happens off the runway that really inspires a lot of people. It’s how the designers, brands and aesthetics are mixed that is interesting—for us at least. What’s happening outside the shows is extremely relevant and important, and we love street-style bloggers for that.”

Career Highlight: “I think being commissioned by Vogue to work on projects for them was definitely a highlight. And by high, I mean we did not sleep for days and felt fully accomplished. Then there was the day Chanel asked us to work with them. We can now die happy!”


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