Hollywood Trend Alert

Amethyst is definitely the new “it” colour for Hollywood’s fashion-forward leading ladies as Nicole Richie, Rachel McAdams and Blake Lively rocked the gorgeous, rich jewel-inspired hue this week.

Nicole Richie is hippie glam in a ’70s-inspired velvet amethyst minidress by Emilio Pucci to celebrate her Lucky cover in LA.

Rachel McAdams goes for a more subtle approach pairing satin amethyst pumps with a plunging floral Suno frock at Morning Glory‘s UK premiere.

Blake Lively is on-trend at the National Board of Review gala in a stunning amethyst laser-cut Marchesa minidress and turquoise baubles (love the contrast).

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